The Minister of culture doesn’t need to bring in the Grammy, she could make Ojude Oba and the Dubar a multibillion dollar event how?
- Work with tour companies and Airline to set up special Ojude oba tour packages for those traveling from the diaspora, this will lead to people booking hotels around these Ijebu areas and the North.
- Get Nigerian television stations and world media to sell Ojude Oba special advert packages
- Distribution of an 8 part documentary of 30mins each,that profiles every horse riding family and their preparation towards the Ojude oba, work should have started on this already, then it should be distributed to Netflix, Hulu, iroko,Amazon prime and others.
- Have a special tax rebate for vendors during Ojude oba to make them sell their wears at lower prices.
- Merchandising, All the clothes worn by each family could be designed on tee-shirts and sold worldwide.
- Brochure Money can also be made from E brochure sale
7 set up a virtual Ojude oba museum where people could use VR headsets for.
8 Ojude Oba data mining, set up a portal where people are registered before entering to be able to ascertain the Ojude foot traffic, this data bank can be expanded every year, I am not sure we have the data bank for attendees in the last 10 year.
9 The Ojude Oba Gala could be an Ojude Oba Met Gala of Ijebu fashion could be held after the event to raise money for charity.
- The Ojude Oba yellow pages can also be monetized, where you have a directory of vendors, so you can keep doing business
Don’t think of the steeze, think Ojude Oba as a huge cash spinner for Nigeria.
Let’s debate
