Former NBCUniversal advertising chief Linda Yaccarino will become Twitter’s new CEO, current chief executive Elon Musk says in a tweet, as the social media platform seeks to reverse a plunge in advertisement revenues.
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said on Friday. “@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.”
Yaccarino, who modernised the advertising business at the Comcast Corp entertainment and media division, will have her hands full as she takes on a firm loaded with debt, among other challenges.
