Grammy Award Winning Singer, Damini Ebunoluwa Ogulu aka Burna Boy, has launched a marijuana brand in the United States.
The Grammy-winning music star unveiled the brand, named ‘BrkFst’, in partnership with Jokes Up Ice Kream, a weed dispensary and shipping company, on October 7 in Miami, Florida.
Marijuana is illegal in the US, even as individual states move towards legal use for recreation and medicine.
Burna Boy’s brand appears to derived its name from Last Last, a chart-topping hit single off his Love, Damini album which described heartbreak as ‘Breakfast’.
The launch coincided with the Miami Carnival, an event that had the team representing Burna Boy headlining the all-white-themed Tipsy Musical Festival at Bayfront Park.
It is understood that fans in attendance got a first look at the ‘BrkFst’ merchandise and were treated to Burna Boy’s music.