Manchester United has signed a new sponsorship agreement with Qualcomm that will put the company’s Snapdragon brand on the front of the club’s iconic jerseys, replacing TeamViewer.
The deal will take effect for the 2024-25 season.
Terms of the contract were not released, but it will be the largest jersey deal in football, according to someone familiar with the agreement who was not authorized to speak publicly.
The current top deal is Real Madrid’s agreement with Emirates worth roughly $75 million a year.
The new deal is also worth more than the $80 million a year General Motors paid before TeamViewer.
Qualcomm became a Man United global partner in July 2022, and Snapdragon was the presenting sponsor of the club’s 2023 U.S. summer tour.
Under the expanded agreement, Snapdragon will be the shirt partner on the home, away and third kits of both the men’s and women’s teams.
Snapdragon processors power smartphones, PCs, gaming devices and wearables.
