X3M Ideas, a creative advertising company, has emerged as the biggest winner at the Pitcher awards 2023.
The Pitcher awards is an annual event celebrating creativity and excellence in advertising and marketing communications across Africa.
The event organised by the African Cristal Festival, took place on May 20 at the Muson Centre in Lagos.
The agency won two grand prix awards for the soot life expectancy campaign, which used an algorithm on the website sootcity.com to determine life expectancy based on exposure to soot in Rivers state.
